Secrets to Successful eLearning Revealed!
Posted by Ellen on July 7, 2011
Jeff Cobb and Celisa Steele at Tagoras have been very, very busy these days… We recently noted their updated LMS for Associations Report (see Tagoras On Target) and now they’ve done it again. They’ve updated their 2009 State of the Sector report — with the all the insight and expertise you’d expect. They’ve renamed it the “Association Learning + Technology State of the Sector Report,” which bears a bit of attention.
Those of you who’ve been reading the aLearning blog awhile know I’m an old-school gal when it comes to terminology, so “elearning” and “online learning” are generally all-encompassing terms for me, and I use them pretty much interchangeably.
So for Tagoras to advocate using “learning and technology” instead of elearning will be a switch in lingo for me that I’m not sure I can guarantee I’ll adapt to, even if I do agree with it. And their point is well taken:
“…many limit the term e-learning to self-paced online courses and do not use it for Webinars, Webcasts, or other forms of educational experiences online, especially the burgeoning areas of informal and social learning. We wanted to be clear in the title that we think expansively about the role technology does and can play in association learning.”
Thankfully, they decided to default to “e-learning” throughout their text, but — as I said — their point is well taken about how elearning has evolved in its various formats, while the terminology tends to keep our thinking restricted to the “old ways.”
So, having clarified the nomenclature, let’s look a bit more closely at just one of the findings in the report (and, at more than 120 pages, an in-depth report it is):
“Notably, only 15% [of survey respondents] characterize their e-learning as very successful.”
Ikes! Just 15%?!?? Sad, but true. Why so few? The answer (I believe) is covered in the report’s very next sentence:
“We found that these organizations were significantly more likely than average to do the following:
- View revenue generation as a key benefit
- Make use of professional instructional design
- Have a formal, documented e-learning strategy
- Have a formal, documented product development process”
AH!! That explains it!
So here’s the bottom line: most organizations plunge into elearning without having thought through a strategy. And without a strategy, they won’t know how an instructional designer can help, nor what products they might be developing (and so they won’t create a development process…)….
All of which leads to a patchworked quilt of elearning programs: a Webinar and an archived version of it, followed by another Webinar, then maybe the organization ventures into another elearning format… none of which seems to generate the revenue that was hoped or planned for…
See how everything in that list of success factors is linked?
How ready are you to be “very successful”? What can you learn from those who achieved that level?
Find out from this new report. Not tomorrow. Not next week. Today. Now.
This entry was posted on July 7, 2011 at 10:53 pm and is filed under aLearning Strategies, aLearning Surveys, aLearning Trends, eLearning Resources, Justifying aLearning, Online Learning in General. Tagged: elearning strategy, online learning, research, resources, Tagoras. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.