More Online Learning Pricing

If you read the previous entry on “Online Learning Pricing,” you saw the general questions posed to help you get an idea of what you and your staff bring to the table, including your skill set and technical capabilities (within people and hardware). 

Pricing online learning is complex, and I need to stress that general industry standards simplify a process into basic numbers.  The fact is that an online course can be very expensive (hundreds of thousands of dollars) or very inexpensive (less than a thousand for basic software, plus a staffer’s time to pull something basic together). 

Online Learning Pricing

Dear Ellen — So I can figure out if our association should even go this route, I’ve got to get some idea of how much online learning is going to cost us.  I know it depends on how much we outsource, how much content we want to present online, and other factors, but do you have any guidelines so we can make some general estimates?  Thanks! — Going for Broke in Alexandria, VA

Dear Going,

You’re wise to get at least a range of projected costs so you will know what you have to work with.  And you’re also right — several factors will make a difference in what those projected and final costs will be.  Pricing for online learning is fairly complex, but asking yourself some questions will help you get started.