You’ve heard that old expression, right? Don’t assume anything, it makes an “ass” out of “u” and “me.”
Haven’t ranted in awhile, but I ran into one of those situations lately that had me swearing under my breath.
And it had to do with some of you, probably.
Yes, you. You who have your blog comments linked to particular response vehicles.
Nothing worse that reading a long post, getting into the point of view expressed in it, drafting and editing a thoughtful response, then starting to submit it when — wait! What’s this?!?!?
I have to have a FACEBOOK account or a TWITTER account or another some-such account to post my comment?!??!?!??
Has it not occurred to you that not everyone is enamored of Facebook or Twitter?
Sure, I’ve heard that it’s business-smart to have these accounts so I can keep my followers up-to-date and all that. I had a Facebook account for awhile, but cancelled it when I read the agreement (do you read those? If not, you really, really, really should), which said they could use what they wanted from what I posted there…. Yes, that’s what it said. It might be my property (my photos, for example), but by using Facebook I was agreeing that they could use it too, whether for advertising or other purposes. Hmmm…..
Maybe you’re comfortable with that, but I wasn’t. Personal (and business) choice.
I get all that.
But it’s not about you or me, remember?!?
It’s about your members. Your potential members. Your clients and potential clients.
How many are you gagging when you insist they use Facebook or Twitter or another specific account to contact you?
Who’s really benefitting? Not you. Not those who want to comment or contact you. The only ones benefitting are Facebook, Twitter, and the like.
And who is it you want to benefit?
Yes, I’m peeved about this. Anything that drives people to use one specific online tool or application to the exclusion of all others rankles me. Ruffles my feathers. Goes against my grain.
Why should someone else decide what tools I should be using? Why should you be deciding the tools your members must use?
Just because “everyone” is on Facebook doesn’t mean it should be the only avenue open. Remember what your mother used to say: “If everyone jumped off a cliff, would you do it too?”
I have nothing against people using Facebook or Twitter, mind you. I just choose not to use it and resent anyone trying to force me into it.
I’m guessing some (many?) of your members feel the same way. Even if you’ve surveyed your members and your profile says that 95% have Facebook accounts, that still means 5% of your members don’t have the same access. How will you reach them? How will they reach out to you? Aren’t they as deserving to be “in the loop” as the others?
Ah! Now you’re thinking. And thinking it through is always better than assuming anything.