Bad News for Social Learning
Posted by Ellen on February 27, 2010
A few months ago, Robert Half Technology surveyed CIOs at for-profit companies about their social networking policies. Their results are not only striking, but essential for associations and non-profits to be aware of:
- 54% prohibit all social networking use
- 19% permit business use only
- 16% permit limited personal use (“limited personal use” was not defined)
- 10% permit permit any use of social networking
Wow! If you’re an association staffer planning to integrate social networking into your learning strategy, maybe you need to hold up at least long enough to find out what the policies are for your members.
If you’ve already incorporated Twitter, Facebook, LinkedIn, MySpace, or other social networking (or other social media options) into your alearning offerings and aren’t seeing much interaction, maybe it’s because your members are in that majority of companies that have blocked access.
We can build it, but if there’s a huge fence between what we’ve built and their ability to get to it, then we need to know about that fence.
Especially if we’re assuming they’ll be accessing their learning and interactions from their place of employment.
Especially since 54% means the odds are — at least for now — slightly against us.
This entry was posted on February 27, 2010 at 5:21 pm and is filed under aLearning Strategies, aLearning Surveys, aLearning Trends, Social Learning. Tagged: aLearning, elearning strategy, research, Social Learning, social networking, surveys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.