aLearning Blog

Online Learning for Trade Associations

More is the Word

Posted by Ellen on December 9, 2011

We’ve all been watching what’s been happening around the world: from grassroots political movements that are changing who’s running a country to mass demonstrations with multiple themes
championed by thousands of passionate followers. Flash mobs have morphed into demonstrations lasting weeks and months. More people are connecting to common causes faster and more cheaply than ever before in history.

But you knew that.

So what does this have to do with learning?

According to Duncan Lennox, co-founder and CEO of learning tech company Qstream, we should be offering “more” educational events:

“Learning is increasingly moving from occasional long events (a classroom lecture or a self-paced traditional online course, for instance) to more frequent and shorter events (five minutes of questions per day, but everyday, for example).

“Of course, this isn’t a binary situation, where it must be one or the other; instead, it’s a blend of event types and lengths, but with a consistent shift over time away from ‘long but few’ to ‘short but often.'”

Lots of face-to-face events, for most organizations — especially small, underfunded groups — just isn’t practical. Not only would the logistics be a nightmare, but the likelihood that our members would be able to afford to travel more often than they already do — particularly for an event that’s even shorter in duration — is slim.

“Short but often” events must occur online. Period.

The good news is that ‘short but often’ fits online delivery extremely well, and with increasingly mobile members, ‘short but often’ fills that need as well, especially since “mobile” doesn’t mean a two-inch square phone monitor any more. Tablet computers and other super-portable devices make carrying learning almost anywhere possible.

More learning doesn’t have to be a nightmare. Think small bits.

Think “easy to develop and access” options: podcasts, simple tutorials, Tweets, blog posts.

You can KISS (Keep It Stupidly Simple) and still do more.

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