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Education as a Commodity?

Posted by Ellen on August 6, 2009

When I first saw “edutizing” mentioned as a way of building business (see Judith Lindenau’s post: http://www.realtown.com/Judith2/blog/edutizing) I had a gut-level, negative feeling about it.

Now I’m thinking… maybe that’s what most trade associations are doing anyway — using education to help members buy into membership.

What do you think? Are we “edutizing”?

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This entry was posted on August 6, 2009 at 4:53 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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