Education as a Commodity?

When I first saw “edutizing” mentioned as a way of building business (see Judith Lindenau’s post: http://www.realtown.com/Judith2/blog/edutizing) I had a gut-level, negative feeling about it.

Now I’m thinking… maybe that’s what most trade associations are doing anyway — using education to help members buy into membership.

What do you think? Are we “edutizing”?