aLearning Blog

Online Learning for Trade Associations


Posted by Ellen on May 16, 2009

I’m living that old adage — it’s not raining, it’s pouring!

First things first — many thanks to the folks at Digitec Interactive for letting me share a case study in their recent Webinar. If you missed it, and want a quick overview of how one small association decided where to start with online learning, what we did, and how it all turned out, you can see it via this link:

And many, many thanks to those of you who tuned in and texted your questions! The chat dialoge was great and gave us all a chance to think about the various challenges involved in initiating an online learning curriculum.

Now to the rest of the story….

Just as I was putting the final touches on the aLearning: a Trail Guide to Association eLearning book, we sold our house. This is no small feat in the suburbs of Lansing, Michigan, where the economy is pretty sour and is projected to get even worse. Our house had been on the market for two years, and after dropping our price periodically over that timespan, we finally found the sweet spot and the right buyers appeared. I gave notice on my association position (for those of you looking for me there, my last day was May 8).

What’s next? My husband and I have been planning to full-time RV for several years, and suddenly we were in a position to do just that. The last few weeks have been a dizzying whirlwind of packing, selling, tossing, scanning, and shredding. Tomorrow we hand over the key to the house and put the other key in the ignition.

Why this lifestyle? Well…. we travel whenever we can, and it seems as though everywhere we go we want to “buy a little place for retirement.” Choosing one spot seemed impossible — so we decided to choose them all!

So my apologies for the delay with the book — (Josh, I did see your note about the RFP chapter) — know that it remains a priority with me, and that I hope to have it available for purchase in the next month or so.

Having said that, you can tell that association elearning is still running in my blood, probably thicker now than ever, because I’ll be able to spend more time focusing on it, in between the hiking, biking, fishing, shopping (but not buying anything — do you know how little you can store in a 400 square-foot fifth wheel?!?).

I’ll announce here when the book is available, with full details about how to purchase copies.

Till then — you can keep track of our travels at

Maybe we’ll see you on the road!

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