aLearning Blog

Online Learning for Trade Associations

Archive for August, 2008

Benchmarking, Industry Standards, and Your ROI

Posted by Ellen on August 10, 2008

We’ve all seen the formulas for calculating your return on investment (ROI) and have read countless comments about the difficulty of measuring the results from learning investments.

I’d suggest you consider taking another approach. It won’t substitute for validating results through metrics whenever you can, but it sure helps as a supplement. Best of all, it gives you a way to translate what you’re doing into understandable terms. Read the rest of this entry »

Posted in Justifying aLearning, Measuring Results | Leave a Comment »

Association Membership Takes to Web 2.0

Posted by Ellen on August 3, 2008

It’s been a few weeks since our national conference, and it’s been crazy in the aftermath. As I mentioned earlier, we took the risk of offering a pre-conference event for our members on how to leverage Web 2.0 tools to help marketing and communications with their customers and staff.

It was a risk. A lot of people couldn’t seem to make the shift from our roots in the hospitality industry to a topic that seemed so “techie.” Read the rest of this entry »

Posted in aLearning Strategies, aLearning Trends, Justifying aLearning | Leave a Comment »

 
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