Comments on: Worth Much More Than the Admission Price

By: Ellen

Ellen — Sun, 15 Jun 2008 19:57:22 +0000

Thanks for the comment, Jeff! As you well know, the trick is in finding something free that has value and doesn’t have a gimmick. The MyiCourse platform (see post dated June 15, 2008)is a good example. They offer a terrific tool for free; they pay for it through extras that others decide to opt into. It’s not a perfect option, but it can get the job done for certain situations.

If only the Internet were still free (remember when NetZero had that name because it really was access to the Net for Zero dollars?!?)… then we’d have all kinds of options available to us. But with fees for access, hosting, storage, etc., it’s a different dynamic.

Thanks again!

By: FREE Online Learning Platform and Course Builder « aLearning Blog

FREE Online Learning Platform and Course Builder « aLearning Blog — Sun, 15 Jun 2008 19:48:26 +0000

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By: Jeff Cobb

Jeff Cobb — Sat, 07 Jun 2008 11:59:07 +0000

Great post, Ellen. And thanks for mention of the Learning 2.0 eBook. I agree you have to be very careful when evaluating “free” options (the word almost always demands quotation marks in today’s world!) and I have had many clients for which the guidelines you outline here would have been very helpful. I will recommend them to future clients. I look forward to what you post about free platforms as well. I have been doing a lot of research in this area myself.

Finally, I fully agree on your take on white papers. In general, I think white papers can be a great thing, but I believe less and less in requiring downloaders to submit anything at all to get the resource. If it valuable, and what you offer actually fits the need of the prospective customer, then he or she will contact you after reading the white paper. Period. If that isn’t happening, then your value proposition is not compelling enough. –Jeff