Comments on: More on White Papers as Lead Generators http://alearning.wordpress.com/2008/04/27/more-on-white-papers-as-lead-generators/ Online Learning for Trade Associations Sun, 29 Nov 2009 00:02:24 +0000 http://wordpress.com/ hourly 1 By: Ellen http://alearning.wordpress.com/2008/04/27/more-on-white-papers-as-lead-generators/#comment-716 Ellen Sun, 01 Nov 2009 20:00:46 +0000 http://alearning.wordpress.com/?p=41#comment-716 Susan -- We're on the same page on this! If the white paper's content is of value to me, I don't mind providing my contact info to get it. But let me provide e-mail contact only, if that's what I prefer. Because I'm on the road full-time now, I don't provide a phone number because I don't want to spend my phone time with sales solicitations. So those forms requiring a phone number don't get my business anymore -- all that requiring something be in the field tempts me to do is fill in something phoney. Not good for anyone. And to really belabor the point, I believe it all comes back to the switch that has occurred from providing customer service to exploiting customer business. What a world! Thanks so much for reading the aLearning Blog and for your comment! Susan — We’re on the same page on this! If the white paper’s content is of value to me, I don’t mind providing my contact info to get it. But let me provide e-mail contact only, if that’s what I prefer. Because I’m on the road full-time now, I don’t provide a phone number because I don’t want to spend my phone time with sales solicitations. So those forms requiring a phone number don’t get my business anymore — all that requiring something be in the field tempts me to do is fill in something phoney. Not good for anyone.

And to really belabor the point, I believe it all comes back to the switch that has occurred from providing customer service to exploiting customer business.

What a world!

Thanks so much for reading the aLearning Blog and for your comment!

]]> By: Susan Lewis http://alearning.wordpress.com/2008/04/27/more-on-white-papers-as-lead-generators/#comment-711 Susan Lewis Wed, 28 Oct 2009 21:32:20 +0000 http://alearning.wordpress.com/?p=41#comment-711 The part that <i>always</i> gets me is the "free". If I have to give you information in exchange for downloading the paper, it's not free anymore, is it? Might not cost me money, but it costs my time and attention when you call and (eventually) more time to get off your list. Blech. The part that always gets me is the “free”. If I have to give you information in exchange for downloading the paper, it’s not free anymore, is it? Might not cost me money, but it costs my time and attention when you call and (eventually) more time to get off your list. Blech.

]]> By: Worth Much More Than the Admission Price « aLearning Blog http://alearning.wordpress.com/2008/04/27/more-on-white-papers-as-lead-generators/#comment-122 Worth Much More Than the Admission Price « aLearning Blog Sun, 10 Aug 2008 14:24:13 +0000 http://alearning.wordpress.com/?p=41#comment-122 [...] are differences between giving away information free as thinly disguised come-ons (see my post on White Papers as Lead Generators) and offering something of genuine value for little or no [...] [...] are differences between giving away information free as thinly disguised come-ons (see my post on White Papers as Lead Generators) and offering something of genuine value for little or no [...]

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